In episode 667 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, Rob talks with Shalini Ananda, Ph.D., Founder and CEO of Neuron Systems, about how real-time AI is changing live sports media, fan engagement, creator workflows, and the future of interactive content. This episode starts with sports, but it becomes a broader New Media conversation about the next-generation layer of interaction between humans and AI-generated media infrastructure. Neuron Systems is building a multi-agent AI platform for live sports content, including NBA and FIFA World Cup 2026 debates, video clips, quote cards, viral social media scripts, real-time voice commentary, fan-driven questions, and multilingual interaction. Rob and Shalini discuss how custom roles given to AI agents can become part of a new interactive media experience in which fans do more than just watch or listen. They can ask questions, shape debates, co-sign takes, create clips, and interact with AI-powered sports personalities in real time. Shalini also walks through how Neuron Systems works as a creator platform. Fans can join live huddles, talk with AI agents, follow different AI personalities, participate in faction-style engagement, and use higher-level creator tools to build agents, automate content pipelines, and connect content workflows to platforms like YouTube. The conversation also explores what this means beyond sports, including podcasting, live video, audience participation, AI-generated content, labeling, guardrails, trust, and the future of human-AI collaboration. Rob frames the larger question this way: if podcasting and digital media have long wanted deeper audience interaction, is real-time AI becoming the infrastructure layer that finally makes that possible at scale? Key Topics Timestamps: 0:00 — Intro & Welcome 1:04 — Meet Shalini & Neuron Systems 1:59 — Vision: Real-Time Fan Engagement with AI Agents 3:19 — Hybrid Human + AI Experience 4:10 — Personalization & Cross-Language Connection 7:12 — Specialized Agents & LoRA Fine-Tuning 10:03 — The Human’s Role in an AI World 11:28 — AI Doomsday vs. Reality 16:21 — Platform Walkthrough: Huddles & Live Agents 19:48 — Subscription Tiers & Faction HQ