Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Kayci Scaggs, founder of Pakks.co, a conversation card company born from personal struggle that scaled from $20,000 in the first 30 days to $67k per month, with clear sights on $1 million monthly revenue.Kayci's story is a masterclass in the "missionary vs mercenary" founder mentality. After a painful divorce, job loss during the tech industry downturn, and six months of unemployment, she hit rock bottom. But a chance meeting led to the birth of Pakks Co—simple conversation prompt cards that transformed how couples and families connect. The twist? These cards made over $20k in sales within the first 30 days.------------------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/Connect with Kayci ScaggsInstagram:  https://www.instagram.com/scaggsc_/Website: https://pakks.co/------------------------------------------------TIMESTAMPS0:00 - Intro: From Divorce to $67K Monthly Revenue2:00 - Kayci's Origin Story: The Broken Marriage5:00 - Job Loss & Six Months of Unemployment8:00 - Meeting Someone New & The Conversation Cards Spark12:00 - The Inspiration Behind Pakks co15:00 - First 30 Days: $20K In Sales18:00 - Scaling from 10K to 67K Per Month20:00 - The Path to $200K & $1M Monthly Revenue25:00 - The Missionary Founder Mindset28:00 - Real Client Results & Ad Account Wins32:00 - The Five Critical Decisions to Scale to $1M35:00 - Decision 1: Hire A VA For Customer Service37:00 - Decision 2: Master Your P&L40:00 - Decision 3: Content Strategy & Avatar Development43:00 - Decision 4: Email List Building As A Compound Asset46:00 - Decision 5: Emotional Neutrality in Business50:00 - Why You Must Stop Enjoying Media Buying53:00 - The Mechanics of Scaling Ad Spend57:00 - Lifetime Value & Product Expansion1:00:00 - Building The Next Tiers of Pakks co Products1:03:00 - Founder Resilience & Overcoming Self-Doubt1:05:00 - The Importance of Surrounding Yourself With Winners1:10:00 - Closing Thoughts & Future TrajectoryAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level?Follow Sasha below:Instagram: https://www.instagram.com/sasha_karabut/Facebook:  https://www.facebook.com/SashaEcomCapital/Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-QLinkedIn: https://www.linkedin.com/in/sashakarabut/