In this episode, James Dooley and Kasra Dash break down a complete beginner-friendly framework for generating leads in 2025. They cover what to fix first on your website, how to optimize Google Business Profile for local visibility, and the essential structure for service-based pages. They also walk through citation building, social fortress creation, organic content strategies, paid social, PPC pitfalls, negative keywords, click-fraud protection, retargeting, and how to use third-party platforms like Checkatrade and Bark to scale reliably. Perfect for local businesses, trades, and service companies wanting a clear, proven roadmap to consistent inbound leads. Where to Listen to This EpisodeLearn Lead Gen Like a Pro: What We’d Do If Starting Again is available across all major podcast platforms. Choose your preferred platform below.Listen on TransistorListen on Pocket CastsListen on Amazon MusicListen on AudibleListen on CastroListen on CastboxListen on Podcast AddictListen on DeezerListen on RephonicListen on MetacastListen on Player FMListen on SpotifyListen on Listen NotesListen on Podcast GuruListen on PodchaserListen on PodverseListen on PodlinkListen on TrueFansListen on PodbeanListen on Entity HomeListen on Get Podcast