Debby Penton is the CEO of Wildfire, a B2B PR consultancy recognised for its outstanding workplace culture and employee ownership.In today's chat with Henry and Maureen, Debby shares insights on building a happy, inclusive, and high-performing team through autonomy, flexible work, and clear values.Our discussion covers Wildfire’s creative campaigns, B-corp certification, apprenticeship programs, and commitment to employee well-being.You'll hear personal stories and practical advice revealing how investing in people and a sense of purpose can drive business success.Debby's tips for a happy workplace:Make sure people have some sense of control over their destinyInvest in people: training and developmentHelp people feel they are a part of something (and leave for home on time!)Links and resources mentioned in this episode:Public Relations and Communications AssociationHappy Workplace