As business owners, we always want to be tweaking and trying out new things - even more so when they make our ‘work’ a little easier! In this episode, Chris invites Daniel Priestley onto the show to discuss scorecard marketing and the future of AI-driven marketing. They talk about Daniel’s new company, ScoreApp and how it can be used for lead generation and customer segmentation (something we’re currently using ourselves here at Youpreneur!). They also discuss the challenges entrepreneurs have faced when it comes to generating new leads post-pandemic and how we can stay ahead of the curve during times of disruption and change.Episode Timestamps[05:07] - Using Scorecard marketing for lead generation and customer segmentation[20:23] - Challenges entrepreneurs have faced post-pandemic when it comes to generating new leads into our ecosystem[24:22] - The importance of being proactive rather than reactive[29:58] - Using AI to serve up the right content to your audience based on where they are in their journeyEssential Learning Points From This EpisodeScorecard marketing and how you can utilize it in your businessChallenges in marketing and lead generation post-pandemicWhy entrepreneurs should always be proactive and not reactive in times of changeThe future of marketing and the role AI will playImportant Links & Mentions From This Episode Get 30-Days Free Trial on ScoreAppJoin the Youpreneur Incubator WaitlistApply for Chris’ Inner Circle, the Round Table MastermindTake the Next Step Business AssessmentSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast ArchiveThank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.