At the heart of the TLC Sport story are a mother and daughter whose passion for empowering the women who wear their clothing is felt in every thread…The mission remains just the same now as when they were founded in 1984, for their customers to feel confident in their clothes and in themselves, and we’re delighted to see how this works today as Sara and Charlotte join us on this week’s It Runs In The Family!This episode covers:The balance of complimentary skills between Charlotte and SaraKeeping inclusivity front-and-centre as they focus on creating clothing for women of all body types, sizes, and shapesTLC's mission to go beyond clothing, and boost women's confidenceEntrepreneurial resilience at the heart of TLC’s storyBody Positivity Campaign: The recent collaboration with Gemma Collins showcased their commitment to authentic representation, featuring unedited images of real women of diverse body types in their sportswearSara Hannahttps://www.linkedin.com/in/sara-hanna-041a94b/Charlotte Ayoubhttps://www.linkedin.com/in/charlotte-aytan-ayoub-15b5b377/Liz Willingham: https://www.instagram.com/lizzielean/ https://www.linkedin.com/in/liz-willingham-09273a3/ Leila Willingham: https://www.instagram.com/leilawillingham/ https://www.linkedin.com/in/leila-willingham-821530a1/ Liz Lean PR: https://www.lizleanpr.co.uk/ https://www.instagram.com/lizleanpr https://www.linkedin.com/company/liz-lean-pr/