In this episode, James Dooley and Kasra Dash dive into the most effective strategies for generating consistent, high-quality inquiries for underfloor heating companies. They break down how trades businesses can leverage performance-based lead generation models, including platforms like Checkatrade, TrustATrader, and FatRank’s commission-only lead system, where you only pay when a job is won.Kasra Dash explains why underfloor heating installers must avoid relying on a single lead source and instead build a diversified pipeline that includes lead gen partners, SEO, and organic content. The conversation highlights the importance of online reputation management, emphasizing how strong reviews, case studies, and a clean gallery of completed projects dramatically improve conversion rates, especially when homeowners compare multiple installers.They also cover local SEO fundamentals, Google Business Profile optimization, and the role of trust signals in winning more high-intent traffic. While PPC and paid social can be used selectively, both experts agree the niche requires strategic targeting and benefit-driven content to be effective.Listeners will walk away with a clear roadmap for building a steady, predictable flow of underfloor heating leads by combining performance-based lead generation with strong SEO, reputation management, and consistent organic visibility.Where to Listen to This EpisodeHow to Grow Your Kitchen and Bathroom Renovations Company? | PromoSEO lead generation is available across all major podcast platforms. Choose your preferred platform below.Listen on TransistorListen on Pocket CastsListen on Amazon MusicListen on AudibleListen on CastroListen on CastboxListen on Podcast AddictListen on DeezerListen on RephonicListen on MetacastListen on Player FMListen on SpotifyListen on Listen NotesListen on Podcast Guru