Apparently Beef Snacking is a thing - and bringing it to the fore is the mission of Emma Williams who, alongside her mother, is the brains behind Impact Meat – an ag start-up selling good looking beef jerky and biltong using Australian beef. Emma grew up in Sydney’s north shore, but the biggest influence on her life, her stock and station agent grandfather, lived thousands of kilometres away in Tamworth. And there was no doubt about it, despite not living on a farm, Emma was always going to study Ag at University. She’s worked at grain company Manildra, is the marketing manager at global digital grain management company AgriDigital and is driving Impact Meat in her spare time. This series of Company would not be possible without support from the CWA of NSW - Celebrating 100 years in 2022.