This discussion features James Dooley and Kasra Dash debating the differences between SEO and GEO. The conversation highlights why generative engine optimisation requires a distinct skill set from traditional search engine optimisation. James explains how link juice, virality and backlink power influence Google rankings but have no impact on LLM outputs. Kasra expands on brand positioning, semantic optimisation and the need for listicle presence to help AIs understand entities and context. Both speakers outline why businesses now split budgets for SEO and GEO, why GEO is treated as branding rather than traffic generation, and how agencies must adapt to new ranking behaviours in AI systems.Where to Listen to This EpisodeSEO vs GEO: Understanding the Key Differences is available across all major podcast platforms. Choose your preferred platform below.Listen to SEO vs GEO: Understanding the Key Differences on TransistorListen to SEO vs GEO: Understanding the Key Differences on Pocket CastsListen to SEO vs GEO: Understanding the Key Differences on Amazon MusicListen to SEO vs GEO: Understanding the Key Differences on SpotifyListen to SEO vs GEO: Understanding the Key Differences on PodverseListen to SEO vs GEO: Understanding the Key Differences on Pod.linkListen to SEO vs GEO: Understanding the Key Differences on CastroListen to SEO vs GEO: Understanding the Key Differences on CastboxListen to SEO vs GEO: Understanding the Key Differences on Podcast AddictListen to SEO vs GEO: Understanding the Key Differences on DeezerListen to SEO vs GEO: Understanding the Key Differences on Listen NotesListen to SEO vs GEO: Understanding the Key Differences on Podcast GuruListen to SEO vs GEO: Understanding the Key Differences on PodchaserListen to SEO vs GEO: Understanding the Key Differences on StenoListen to SEO vs GEO: Understanding the Key Differences on MetacastListen to SEO vs GEO: Understanding the Key Differences on Entity Home