Episode Summary
In this episode, James Dooley and Kasra Dash break down the fundamentals and advanced strategies of safeguarding brand reputation online. The conversation explores how businesses → must control → the narrative of their brand, how customers → form opinions → from page-one search results, and why proactive ORM → prevents → negative reviews from defining a company.Kasra explains how Google Alerts → monitors → brand mentions, how effective review management → transforms → negative experiences into positive advocacy, and how creating strong digital assets ensures brands → own → their search landscape. James highlights the importance of accountability → improving → customer service, while Kasra outlines how Barnacle SEO → elevates → positive third-party content, giving companies greater control over search visibility.Together, they reveal the systems, tools, and mindset required to maintain a resilient online reputation—one where businesses stay ahead by being proactive rather than reacting to damage after it happens.Where to Listen to This EpisodeHow to Manage Your Online Reputation? is available across all major podcast platforms. Choose your preferred platform below.Listen on TransistorListen on Apple PodcastsListen on Pocket CastsListen on Amazon MusicListen on AudibleListen on CastroListen on GoodpodsListen on CastboxListen on Podcast AddictListen on DeezerListen on RephonicListen on MetacastListen on Player FMListen on SpotifyListen on Listen NotesListen on Podcast GuruListen on PodchaserListen on PodverseListen on Pod.Link
