In this episode of Sales SOS, Hunters & Unicorns co-founders Ollie and Simon go head-to-head on one of the most misunderstood, yet business-critical skills in sales leadership: how to consistently hire A-players. Drawing from two decades of experience working with the world's most elite sales teams, we break down the true mindset, mechanics, and strategy behind world-class recruitment — and why most leaders are getting it completely wrong. What we cover: Why the super-rep mindset is killing your team-building potential The 3 stages of a winning recruitment process: Pipeline. Discovery. Close. The 3 WHYs vs the 3 WHY NOTs — the ultimate framework to avoid dropouts Feedback loops, debrief sessions, and how to control the narrative between interviews Why you should never make an offer unless you know they’ll say yes Backchanneling: how the best CROs use it to recruit like assassins — and how to avoid blowing it up Whether you're a first-time hiring manager or a seasoned VP, this is your playbook for hiring without luck or guesswork. 🔗 Subscribe & Connect If this episode resonated, drop a comment, like the video, and hit subscribe. We’re here to help you build teams that win.