In today's Playbook, Richard Stevens from Zyft breaks down how real-time pricing is reshaping retail. With over 130,000 product searches a day, Zyft gives retailers live visibility into pricing and stock data, turning what used to be a quarterly task into a daily advantage. In this Playbook:Why “set and forget” pricing no longer works in ecommerceHow Zyft’s real-time data gives retailers a live market viewThe role of trust and transparency in pricing perceptionHow dynamic incentives can double conversion with minimal margin lossWhy marketplace consistency and channel hygiene are non-negotiableConnect with Richard StevensExplore Zyft ShopGrok EpisodeParticular Audience EpisodePattern EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community