Send us feedback/questions via TextEver wonder if your podcast title is helping or hurting your discoverability? We unpack a fascinating case study of "Booked on Planning" – a podcast about city planning that highlights the tension between creative naming and searchability. As one listener aptly notes: "What are people typing in trying to find your show?" This question alone could transform your approach to podcast branding.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video VersionMentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comOne Minute Bloghttps://shaan.beehiiv.com/p/one-minute-blog-how-to-win-podcasting-in-2025The Audience Is Listening - Book By Tom Websterhttps://geni.us/tomwebsterbookSpeaking opportunities and media appearances represent powerful pathways to podcast growth, but they don't happen by accident. We explore practical strategies for securing these opportunities, including when to consider hiring a publicist and how thorough preparation creates the foundation for authentic, engaging presentations. As one host emphasizes: "When you're overprepared, it allows you to be spontaneous and still be authentic."For new podcasters pursuing those crucial first 100 downloads, we share actionable guerrilla marketing tactics that don't require massive budgets – from strategic business card placement to creating QR codes for in-person events. Yet we also challenge the metrics-obsessed mindset: "I wanted individuals who get real value out of this...the quality matters more than the quantity."Perhaps most valuably, we explore what makes content inherently shareable, that elusive quality that coFeatured Supporter: Shane from SpybraryWe interview spy authors, espionage historians and fans of spy books, spy movies and spy TV series! Check it out at https://spybrary.com/ Podcast Hot Seat Black Friday DealNot happy with your downloads? Get some honest, constructive, feedback to get your show going in the right direction AND get a free month at the School of Podcasting (now through the end of the year). Take advantage of this black friday deal and get your podcast going in the right direction. Go to podcasthotseat.com Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to