Today I’m talking with MXXY co-founder Drew Dawson. MXXY was born on the trails of Marin County, California. Growing up there Drew and co-founder Nicloa Beglum spent their days hiking, biking and running. Electrolytes played a big role in helping them feel and perform their best but fumbling with extra bottles was a distraction, and reservoirs left a gunky mess to clean when they got home. The technology didn’t exist to solve that so they created it. Today, Drew and I talk about that and plenty more. If you write as much as I do, it’s nice to have a little backup with spelling and grammar, and I use Grammarly. Grammarly is a cloud-based typing assistant. It reviews spelling, punctuation, clarity, engagement, and delivery mistakes, detects plagiarism, and suggests replacements for the identified errors. It also allows users to customize their style, tone, and context-specific language. Their instant grammar checker corrects all grammar errors and enhances your writing. To try it out, go to ricksaez dot com slash grammarcheck and get signed up today. You can thank me later. That's Ricksaez dot com slash grammar check. Show Notes 04:14 Founding company, bonding with biking community. 08:09 Discovering electrolytes; the neon fluid phenomenon. 11:12 Innovative water system with effective cleaning solutions. 15:17 Learning from selling minimum viable product critical. 16:57 Passion for building physical products drove success. 22:21 Life is a constant ebb and flow. 31:23 Modular system with detachable and replaceable parts. 33:17 Embracing challenges leads to personal growth. 37:17 Fan of YETI's founders and brand. 39:47 Validate your business idea with data first. 43:52 Building anything is valuable in business. Learn More To learn more about Drew and MXXY, visit their website at: https://gomxxy.com/ You can also visit MXXY on these social sites: Facebook Linkedin Instagram Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. Keywords #Product Design #Validation #Product Concept #Data Validation #Investment #Building a Business #Product Validation #Luck vs. Process #Product Improvement #Kickstarter Podcast produced using Descript,