Every ecommerce founder loves the idea of bundles. More value for customers, more margin for you, right? But the art of bundling goes way deeper than “add two, save ten.” The best bundles don’t just boost AOV: they guide customers through the chaos of choice, making buying decisions feel effortless.Clare Spelta from Bon Maxie has been on that journey. Her approach to bundling isn’t about stacking products for dashboard glory, it’s about understanding how real people shop.In this Playbook:How Clare from Bon Maxie uses real customer data to design bundles that convertWhy Different Drop and Krumbled Foods turn intent signals into instant upsellsWhat LVLY and The Body Shop taught us about managing choice without killing conversionHow Domino’s, Kakadu Plum Co., and Lust Minerals use storytelling to drive perceived valueWhy the most effective bundles focus on effort saved - not dollars offBon Maxie’s Main EpisodeDifferent Drop’s EpisodeKrumbled Foods’ EpisodeLVLY’s EpisodeThe Body Shop’s EpisodeDomino’s EpisodeKakadu Plum Co’s EpisodeLust Minerals’ EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community