Think about all the “shoulds” in your life. All the things that come to mind that you should do, and that feeling of, “ugh”. And the feeling of, “I know I should, but…” and there is a list of things to do you don’t even have conceptualized. It just feels like a lot. And it can keep us stuck there. Idling in park and not driving…anywhere. Driven, but stuck. This happened to me the other day and I tried something that worked. Then low and behold the very next day the concept was scientifically defined for me by Harvard and MIT professor Jeff Karp as we talked about the message in his new book, LIT: Life Ignition Tools: Use Nature's Playbook to Energize Your Brain, Spark Ideas, and Ignite Action. The concept is called “lowering activation.” Drive with me a moment and I’ll unpack it so you can use it too.Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off!Sign up for a one-dollar-per-month trial period at shopify.com/kevinUse promo code KEVIN today at shipstation.com to sign up for your FREE 60-day trial.Visit Audible.com/whatdrivesyou or text whatdrivesyou to 500-500.Go to HelloFresh.com/drivefree and use code drivefree for FREE breakfast for life!Go to Seed.com/DRIVE and use code DRIVE to get 25% off your first month Visit BetterHelp.com/WHATDRIVESYOU today to get 10% off your first month.Available Nationally, look for a bottle of Heaven Hill Bottled-in-Bond at your local store. Find out more at heavenhilldistillery.com/hh-bottled-in-bond.phpGo to https://prolonlife.com/kevin and get TEN PERCENT off Prolon Life’s 5-day nutrition program Learn more about your ad choices. Visit megaphone.fm/adchoices