This video explains which digital marketing strategies probate solicitors should focus on in 2026 to generate more wills and probate enquiries. James Dooley and Kasra Dash start with KPI tracking because clear data on monthly spend, lead generation and profitable channels helps law firms scale what works and stop campaigns that waste budget. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and enquiry conversion. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility supports long term growth. PPC is analysed in detail because setup, landing pages and lead handling directly affect return on investment. They also discuss Reddit, Quora and third-party lead generation because diversified enquiry sources can reduce risk and improve growth for probate solicitor firms.