In this episode, Chris sits down with Ben Leonard, an e-commerce expert. They discuss strategies for building, marketing, and monetizing an e-commerce business around personal expertise and interests. Ben explains the need for entrepreneurs to give themselves permission to venture and the importance of understanding both customers and their pain points. They explore the challenges of setting the appropriate price structure for products and the significance of pre-launch activities in building momentum for the actual product launch!Episode Timestamps[02:22] - Discussing Ben's new book[03:00] - The importance of building physical product brands[05:10] - Ben's journey in e-commerce[06:44] - The significance of building a personal brand[16:53] - The process of validating product ideas[24:12] - The pre-launch stage Essential Learning Points From This EpisodeImportance of incorporating physical products into a personal brand ecosystemBenefits of building product brands around things you're passionate aboutThe value of giving yourself permission to pursue entrepreneurial ideasApproaches to test and validate product ideas before launchingImportant Links & Mentions From This EpisodeConnect with Ben LeonardTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris’ Inner Circle, the Round Table MastermindSubscribe to Chris’ YouTube ChannelBrowse the Youpreneur FM Podcast ArchiveThank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.