"If you don't show up, if you don't show up on time, you're out. If you don't do this, you're out. Like, you're like, 'Yeah, this is how we feed our family.' Like, this isn't a game, right?" -Steve Larosiliere Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode I’m going to help you with the secret of attracting more clients for your wood business. Hartman Cabinetry grapples with a common rural dilemma – a scarcity of skilled labor. Despite a bustling business driven by word-of-mouth referrals, the need for more hands on deck is undeniable. Recognizing this bottleneck, the owner sought guidance on how to attract talent to their doorstep. Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business. It's time to hear the complete story now! “I would put together a PowerPoint, and do an overview of who you are, what you do, and then have a paid internship for three people. And they have to complete a certain number of tasks in like five or six weeks. “ -Steve Larosiliere Crafting a Solution: The entrepreneurial mentor, armed with years of experience, proposed a visionary solution – an apprenticeship program tailored for high school students. This program aimed to bridge the gap between education and industry, offering a pathway for young minds to explore and thrive in the world of woodworking. Execution Strategy: The blueprint was clear – outreach to nearby high schools, engage with guidance counselors, and present the opportunity for eager juniors and seniors to embark on a journey with Hartman Cabinetry. Through a structured program comprising paid internships and formal apprenticeships, the aim was to cultivate a pipeline of skilled craftsmen poised to join the workforce upon graduation. Integration of Technology: Recognizing the evolving landscape of craftsmanship, the conversation veered towards embracing technology. The mention of CNC machines and automation underscored the business's commitment to innovation. The owner's brother, a student of automation robotics, symbolized the integration of traditional craftsmanship with cutting-edge technology, laying the foundation for future growth and diversification. Building a Sustainable Future: Amidst plans to expand and fabricate machines for trade shows, a crucial realization emerged – the need to nurture talent for long-term sustainability. The journey from apprenticeship to full-time employment symbolized not just a job but a commitment to the community and the legacy of craftsmanship. Embracing Social Media: In a digital age, the importance of social media in business cannot be overstated. The podcast conversation culminated in the recognition of the power of platforms like Instagram and Facebook. As the owner acknowledged the potential of social media to amplify their reach, a new avenue for showcasing their craft and attracting talent emerged. Conclusion: In the tranquil countryside where tradition meets innovation, Hartman Cabinetry stands as a beacon of hope and opportunity. Through strategic planning, innovative thinking, and a commitment to nurturing talent, this family business is not just weathering the challenges of rural life but flourishing amidst them Contact him through: Instagram: https://www.instagram.com/thelarosiliere/ Woodpreneru Network IG: https://www.instagram.com/woodpreneurnetwork LinkedIn: https://www.linkedin.com/in/stevelarosiliere/ Acres of Timber Website: https://www.acresoftimber.com/ Stoked Website: https://www.stoked.org/ YouTube: https://www.youtube.com/c/SteveLarosiliere Facebook: https://www.facebook.com/stevelarosiliere1/ Woodpreneurlife Website: https://www.woodpreneurlife.com/