After introductions, Robert asks Mark to delve into the origins of Jeep as a brand and how it was 'sold' to Americans following WWII (1:07). Then Mark drills down into how Jeep upholds the 'authentic' reputation it's had since its creation (3:35), how new designs must pay tribute to its past (6:52), and how the brand new 2021 Wagoneer continues that tradition (13:13).
After a short break, Mark shares how Bronco's competition could expand Jeep's consumer base (17:34) and Robert asks for Mark's opinions on where Jeep is going in the future (22:28). Then Robert has Mark explain the origins of the Jeep Gladiator (25:55). Then, Robert digs into the interesting colors of Jeep (28:12) and Mark explains how his career led him to Jeep (31:02)
<a href="Jeep.com">Learn More: Jeep.com</a>
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Hosted by: Robert Ross
Produced and Edited by: Chris Porter
Theme Music by: <a href="https://www.curtco.com/music">Celleste and Eric Dick</a>
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Cars that Matter is all about cars that have captured people’s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today’s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes—with remorse—parted with them. From CurtCo Media. ​ On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.

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