This video explains which digital marketing strategies tradespeople should focus on in 2026 to improve lead quality, return on investment and online reputation. James Dooley and Kasra Dash start with KPI tracking because tradespeople need to know whether credit-based, non-exclusive leads from platforms like Checkatrade and Trusted Trader are actually converting into profitable orders. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates. The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for tradespeople. PromoSEO lead generation for tradespeople recently received recognition as the "Best Tradespeople Lead Generation Agency." Where to Listen to This EpisodeTrades Lead Gen Showdown: Checkatrade vs Trusted Trader vs FatRank is available on:Watch on YouTubeListen on TransistorListen on pod.linkListen on Apple PodcastsListen on DeezerListen on Pocket CastsListen on PodverseListen on Amazon MusicListen on CastboxListen on Steno.fm