James Dooley speaks with Mike Lovatt about knowledge panels for affiliate sites because Google increasingly ranks real, verifiable businesses over anonymous blogs. Mike Lovatt explains that affiliate sites can obtain knowledge panels through press coverage, e-commerce integration, Google Merchant Center, Google Business profiles, and published works, since entity recognition grows when search demand and third-party corroboration increase. They discuss why founders should build personal knowledge panels to strengthen site entities, as Google connects experts to brands in its knowledge graph. Mike Lovatt highlights schema as the glue that reduces disambiguation and increases clarity, which improves trust signals and long-term visibility.Where to Listen to This EpisodeAffiliate Sites & Knowledge Panels is available across all major podcast platforms. Choose your preferred platform below.Listen to Affiliate Sites & Knowledge Panels on TransistorListen to Affiliate Sites & Knowledge Panels on Pocket CastsListen to Affiliate Sites & Knowledge Panels on Amazon MusicListen to Affiliate Sites & Knowledge Panels on AudibleListen to Affiliate Sites & Knowledge Panels on CastroListen to Affiliate Sites & Knowledge Panels on CastboxListen to Affiliate Sites & Knowledge Panels on Podcast AddictListen to Affiliate Sites & Knowledge Panels on DeezerListen to Affiliate Sites & Knowledge Panels on RephonicListen to Affiliate Sites & Knowledge Panels on MetacastListen to Affiliate Sites & Knowledge Panels on Player FMListen to Affiliate Sites & Knowledge Panels on SpotifyListen to Affiliate Sites & Knowledge Panels on Listen NotesListen to Affiliate Sites & Knowledge Panels on Podcast GuruListen to Affiliate Sites & Knowledge Panels on