John Corcoran may be my new favorite human. A former White House speechwriter and attorney who worked in Hollywood, he now runs Rise25, which helps businesses get more clients, referral partners and strategic partners through their done-for-you podcast service.In the brief time we've known each other, he's introduced me to countless people, advised me on my business and given me ideas that have sent my head spinning, in all the right ways. This man is a fount of wisdom!And Corcoran isn't just an expert in podcasts—he's an expert in getting podcasts to further your career.He's been in the podcasting game over a decade and his show, Smart Business Revolution, is a must for anyone building a business (and if you're an author, I do hope you're building a business that your book can support).In this episode, he explains how you can promote your book on podcasts, when you should be reaching out and why having your own podcast is the best promotional tool of all.FIND OUT MORE ABOUT THE PODCAST AND OTHER STUFF BY GOING TO WWW.ONGOODAUTHORITYPOD.COM!