Hey Besties! Can't afford PR right now? Don't worry — Sweet Mama Swap is in the house to help you get started all by yourself! That's right, today's guest is Lauren Passell, the founder of Tink Media, and she's giving us the Tink treatment for free, generously sharing the strategies she uses to help her clients get coverage and grow their shows. She dishes her expert advice on how to make podcast collaboration effective, fun, and EASY, land a coveted Apple Podcasts feature, pitch bigger shows for feed swaps, get good press, and more. This is a master class in podcast marketing from a PR master.* Connect with Lauren @laurenpassell on Twitter and Instagram.* Subscribe to Lauren’s newsletters Podcast The Newsletter and Podcast Marketing Magic.* Sign up for my Pandemic University Grow Your Show and Make Money Podcasting One-Day Intensive.Here’s a link to the TRANSCRIPT.If you missed the last episode, check out Cross-Media Promotions for Your Podcast with Anna Van Valin of Every Day is a Food Day.Sign up for the Podcast Bestie newsletter here: https://podcastbestie.substack.com/welcomeThanks to Michael Castañeda for mixing and mastering this episode. Follow him on Twitter and Instagram @plasticaudio.A big thanks to our BFFs for sponsoring this episode:* mowPod is an effective, targeted way to promote your show. It's already trusted by industry giants like Conde Nast, iHeartMedia, and HubSpot Podcast Network, and that's because it works. But mowPod isn’t just for the big guys — mowPod Boost is perfect for indie podcasters. It’s actually been my favorite paid advertising experiment to date, and you can try it for just $100. Plus, if you are a Bestie, you get 10% off with this link: https://boost.mowpod.com/?referrer=podcastbestie. Try it, and let me know what you think!* The Wild West Extravaganza is a weekly history podcast that delves into the fascinating and often tumultuous world of the American Old West. From famous outlaws like Billy the Kid and Jesse James to lawmen like Wyatt Earp and Wild Bill Hickok to Native Americans and trailblazing pioneers and frontiersmen, this podcast tells the true stories of the real-life characters who shaped this iconic period in American history. So, saddle up and discover the true history of the American frontier — the good, the bad, and the ugly. It’s a journey you don’t want to miss. Listen to The Wild West Extravaganza on your favorite podcast player and follow @wildwestxtra on Twitter. If you want to sponsor a future newsletter AND episode, you can purchase your ad spot here