Facebook marketing for insurance agents is not what it used to be. The days of hyper-specific targeting by income, age, and sensitive interests are mostly gone. Between Special Ad Category restrictions and privacy-first tracking updates, the old “targeting hacks” don’t work the way they did.But here’s the truth: Meta is still one of the strongest platforms for insurance client acquisition—if you stop chasing cheap leads and start building a system that filters for intent.Most agencies struggle because they optimize for volume. They celebrate $5 CPL, but their sales team can’t close. The real KPI isn’t Cost Per Lead. It’s Cost Per Sale. A $30 lead that converts at 15% can outperform a $5 lead converting at 1–2% by a wide margin, even on the same budget.That’s why the strategy needs to shift from “Lead Ads only” to a full funnel approach:Top of funnel: education and awareness that builds credibilityMid funnel: retargeting with testimonials, authority, and objectionsLower funnel: booked calls, quote pages, and qualification stepsLow friction creates low intent. If your lead form is too easy, you attract people who are curious—not committed. Adding friction can increase quality dramatically. Use higher-intent lead forms, ask qualification questions first, and avoid relying only on auto-fill fields.Also, not all insurance types convert the same way. Life insurance needs emotional protection messaging and education-driven creative. Health insurance requires compliance-safe urgency. Auto insurance wins with comparison framing and price dissatisfaction triggers. Medicare performs best with trust and simplicity, often through call-focused experiences.Scaling is where many campaigns break. Doubling budgets too fast can reset learning and reduce efficiency. A healthier structure often follows:70% cold traffic20% retargeting10% testingAnd if you want Meta to optimize for buyers—not tire kickers—your tracking needs to reflect reality. The pixel can track lead submissions, but it can’t see policy closes unless you upload offline conversions.If you want a more advanced breakdown (with practical examples, funnel structure, lead quality optimization, and scaling guidance), this guide will help you build an insurance Facebook strategy that produces conversations that actually convert:https://agrowth.io/blogs/facebook-ads/facebook-marketing-for-insurance-agents#FacebookAds #InsuranceMarketing #LeadGeneration #MetaAds #InsuranceAgents #InsuranceBrokers #PerformanceMarketing #DigitalMarketing #SalesFunnel #MarketingStrategy