Hey guys! Today I have the amazing Travis and Jenna Zigler on the show! They are some of my favorite people in the Amazon space and are not only amazing humans but are also incredible at running businesses.  In this episode we talk in detail about how Travis and Jenna have been transitioning to Shopify. We also talk about some of their most successful ads on Facebook that has helped drive customers not only to Shopify but also Amazon! Finally we go into auditing your business and how dropping most of their least profitable products to focus on the best performing products - which is exactly what they did! You can find their youtube channel below: https://www.youtube.com/channel/UCY1e42WesWrB5ib6gEXpEYw I hope you guys loved the episode! And to end of one of Travis's quotes - "encourage daily!"