Welcome to a brand new episode of Bourbon With Friends! In this installment, join the guys as they introduce an exciting new segment: "Inside The Brand: The Making Of McTavish." Get ready for an exclusive peek behind the scenes as they delve into the journey of creating a brand right from its inception. Discover the often-hidden world of brand building, uncovering the challenges and triumphs that most never witness. Tune in for an inside scoop on what it truly takes to start a brand from scratch. Podcast Sponsor:McTavish Spirits - McTavish Spirits is proud to announce its first release. A 7 year old Bottled-In-Bond. Available online only in the USA. Visit www.mctavishspirits.com for more information and to purchase. IG - Twitter - Facebook - @mctavishspiritsFollow us on Instagram @bwfpodcast