David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data.Today, we’re discussing:How first-party data is reshaping ecommerce in a cookieless worldThe messy side of marketplaces like TikTok Shop and how to fix duplicate dataWhy the smartest retailers focus on their top 25% of customersZero-party data done right (and when to ask for it)How Lexer is using AI to turn insights into real-time actionWhat’s next for data-driven retail and where brands should focus in 2025Connect with DavidExplore LexerSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community