How do you launch a new sports team in a city that already has 7 teams and with a sport (in this case Rugby League) that isn't known in the city? This is the challenge Jeff Aylen and the Toronto Wolfpack had and in this episode of Marketing Talks, he chats with host Michael Smith about how they met that challenge. To follow Jeff: https://www.linkedin.com/in/jeffreyaylen/ To support his marathon: RUN12 website: www.run12.ca RUN12 instagram: @letsrun12 Toronto Wolfpack:  https://www.torontowolfpack.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-talks/message