It's 1998 and Häagen-Dazs and Ben & Jerry's are now tasty targets in the global ice cream war between Unilever and Nestlé. As these multi-billion-dollar consumer goods giants move in, the U.S. ice cream market enters a state of churn. Enemies turn to allies, friends become foes, alliances shatter, and dreams get crushed.This series was originally released as a Wondery+ Exclusive in 2021.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.