Indus Khaitan is the founder and CEO of Quolum, an On Deck Scale company, that helps companies effectively consume software at scale. In this episode, you’ll hear how Indus went from writing code to launching his own SaaS business, how he educated himself on the business side of technology, and his successes and failures along his journey to developing and launching his SaaS solution.Indus talks about the need he saw with corporate software spend tracking that led to starting his business, the corporate and market factors that created a window of opportunity for his solution, his approach to raising capital to fund his business idea, and the hurdles he had to overcome to secure funding. Indus shares what it was like to go back to the drawing board after an unsuccessful beta launch, why it’s critical for founders to know their market inside and out, using his immediate network to grow the business, how your past experience can help you get a foot in the door, and the breakthrough moment that jump-started Quolum’s success.Lastly, Indus tells us how his marketing strategies changed as his company grew to new levels, how he uses continuous customer feedback to expand Quolum’s offerings, the two strategies he’s using to raise his next round of funding in a tough market, the missing piece in SaaS he sees as an opportunity for Quolum, and the personal cost of being an entrepreneur that no one really talks about. Skip to Topic:1:07 - Launching a business after seeing an unmet need in corporate software spending9:46 - Going back to the drawing board after an unsuccessful beta launch12:21 - Using the Jobs to Be Done approach to design a successful product15:16 - Expanding your product offering based on customer feedback16:47 - Tapping into your network to raise funding19:35 - Why it’s critical for founders to know their market21:38 - How B2B marketing differs during different stages of growth26:57 - Market timing in achieving product market fit28:41 - Finding opportunity from a shift in corporate processes38:38 - Making the transition from coder to entrepreneur44:22 - The reality of being an entrepreneur that one talks aboutFind Indus  at:Website: https://quolum.comLinkedIn: https://www.linkedin.com/in/khaitan/Visit Stephanie at: https://stephaniehayes.biz/Follow me on Instagram | Facebook | LinkedIn | TwitterSupport the show