Episode Summary
Send us a textAuto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shortsGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video version: https://youtu.be/Na8rto6X_M0We bring John back to unpack leaving a staff role for creator life, why viral shorts didn’t feel like success, and how a mission to help creators beat “slop” changed everything. We answer audience questions on TV viewers, brand ROI, streaming strategy, and AI editing’s limits.• redefining success from views to impact and mission• separating formats when shorts overshadow long form• subtitles, metadata and clarity reviving old stories• outside perspective as the only reliable “metric”• cutting ego, tightening hooks and payoff discipline• TV watch time depressing sub conversion on travel content• pitching brands with ROI proof and affiliate data• multi‑streaming pragmatics and YouTube‑native packaging• repurposing landscape to vertical without bad crops• AI editing as assistant, not storyteller• simplifying platforms to avoid burnout and ship moreJohn's Instagram - https://instagram.com/HeyJohnScottJohn's Creator Advice - https://youtuber.help/John's Viral Shorts Course - https://viral.school/
