Lulu Cheng Meservey is the founder of Rostra, advocate of going direct, and writer of Flack. In this week’s conversation, Yascha Mounk and Lulu Meservey explore why the traditional communications playbook is no longer effective, why so many politicians come across badly on TV, and how to be a great leader. If you have not yet signed up for our podcast, please do so now by following this link on your phone. Email: leonora.barclay@persuasion.community Podcast production by Mickey Freeland and Leonora Barclay. Connect with us! Spotify | Apple | Google X: @Yascha_Mounk & @JoinPersuasion YouTube: Yascha Mounk, Persuasion LinkedIn: Persuasion Community Learn more about your ad choices. Visit megaphone.fm/adchoices