There’s no older shoe shop in the UK to have been passed down through 8 generations than a Southampton staple: the 222-year old W J French & Son!They remain faithful to tradition, but have moved with modern times to survive, thanks in no small part to Richard French and his daughter Caroline, who now heads up the business.Discover the heart, soul and magic behind this family’s footwear legacy on this week’s episode of It Runs In The Family!This episode covers:The story and legacy behind the eight generations who’ve been guardians of the businessThe 300+ years of combined experience between W J French’s master shoe fittersBalancing traditional retail practices with modern technology, while preserving the shop's historic character.Personalised service at the heart of the business’ connection with multiple generations of local familiesThe resilience of retail, and staying true to the French family’s passion for exceptional customer serviceRichard Frenchhttps://www.linkedin.com/in/richard-french-9817063b/Caroline Osmanhttps://www.linkedin.com/in/caroline-osman-a412a819/Liz Willingham: https://www.instagram.com/lizzielean/ https://www.linkedin.com/in/liz-willingham-09273a3/ Leila Willingham: https://www.instagram.com/leilawillingham/ https://www.linkedin.com/in/leila-willingham-821530a1/ Liz Lean PR: https://www.lizleanpr.co.uk/ https://www.instagram.com/lizleanpr https://www.linkedin.com/company/liz-lean-pr/