Have you ever thought, "there's got to be an easier way to do this?" That's exactly how Lisa Lane's million-dollar idea for Rinseroo was born. And unlike some entrepreneurs who spend years planning, she created a prototype, did her research, and started building a brand. In this episode, Lisa shares the e-commerce strategy that helped them hit $1M in sales year one, how Rinseroo uses social media to stand out among big-name competitors, and the unique challenges that come with growing a top-selling product. Topics discussed: Introduction (00:00) The moment that sparked the idea for Rinseroo (02:04) How Lisa turned her idea into a product (04:55) Winning Lori Greiner's golden ticket on Shark Tank (07:38) Achieving $1M in sales in their first year (10:26) Rinseroo's e-commerce and social media strategy (12:27) How they deal with copycats and counterfeit products (16:17) Expanding the Rinseroo product line (20:31) The impact of tariffs and how they're adapting (22:55) Finding joy in entrepreneurship (24:54) Resources: Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/ Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/ Connect with Larry Sprung: LinkedIn: https://www.linkedin.com/in/lawrencesprung/ Instagram: https://www.instagram.com/larry_sprung/ Facebook: https://www.facebook.com/LawrenceDSprung/ X (Twitter): https://x.com/Lawrence_Sprung Connect with Lisa Lane: Instagram: https://instagram.com/OfficialRinseroo/ Facebook: https://www.facebook.com/rinse.roo/ TikTok: https://tiktok.com/@Rinseroo LinkedIn: https://www.linkedin.com/in/lanelisa/