In episode 696, Rob Walling and Ruben Gamez cover a variety of topics. They discuss how product market fit is achieved across customer segments and use cases, not simply broadly. Ruben shares how he approaches effective decision making and sales as an introvert. They wrap up by sharing how they evaluate candidates when hiring to build their teams. Topics we cover:  4:47 – Product market fit, increasing average revenue per customer 7:58 – When did you know you had product market fit? 11:03 – Product market fit is a continuum, and use case specific 14:27 – Making hard decisions around product market fit 19:01 – Getting better at prioritizing and making hard decisions 27:38 – Doing sales as an introvert 33:09 – Building a functional team that gets stuff done 40:10 – Evaluating potential hires Links from the Show:  MicroConf Sponsorships Microconf Connect Ruben Gamez (@earthlingworks) | X SignWell Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio) The SaaS Playbook Dynamite Jobs Who: The A Method for Hiring by Geoff Smart, Randy Street Crucial Conversations by Joseph Grenny, Kerry Patterson, et al.  If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google