Ham radio usually comes up at the end of the conversation about communications. Not first, and not early—after people have already tried other options and figured out what feels easy and what doesn't. In this episode, I talk through why that happens. I walk through patterns I've seen over time: how people approach communication planning, how radios get bought and set aside, and why plans often fall apart when they're never used or practiced ahead of time. This isn't a tutorial or a licensing guide. I'm not explaining how to get started or what equipment to buy. It's simply a conversation about time, familiarity, and why ham radio tends to sit where it does—at the end. Trot Over to YoutTube to actually watch the video: https://www.youtube.com/watch?v=jCSRyX6ECBg&lc=Ugw6l1c4ZMLW_Qb1H6J4AaABAg 30/30 Challenge: https://www.familyconnectsystem.com/3030welcome Why Your Family Won't Use the Radios - Mindset Book #1 https://prepcomms-shop.fourthwall.com/products/why-your-family-wont-use-the-radios