In this conversation, Ben Wolff shares his journey from nightclub promoter to a successful entrepreneur in the hospitality industry. He discusses the unique concept of tree house hotels under the Onera brand, the evolution of the Hill Country market, and his innovative marketing strategies that leverage social media and influencer partnerships. Ben also introduces his new project, Baya Hotels, which aims to create a tropical landscape resort in Florida, blending outdoor experiences with agritourism. Ultimate Show Note: 00:00:00 - Introduction to the podcast and guest introduction 00:02:30 – Ben Wolff 's background in hospitality and transition to boutique hotels 00:04:44 - Explanation of Treehouse Hotels and the meaning behind Onera 00:06:17 - Current market trends in the Hill Country and Austin's growth 00:08:16 - Impact of new luxury resorts on the Airbnb market 00:09:35 - Architectural design and construction challenges of unique hotel units 00:12:28 - Marketing strategies and the role of social media in driving traffic 00:20:01 - Overview of the new Baya Hotels project and its unique concept Connect with Ben on Social: Insider Secrets Helping You Navigate the Future of Hospitality https://www.linkedin.com/in/ben-wolff/ Instagram (@undefined) Visit Us:https://accountableequity.com/https://accountableequity.com/case-study/ Turn your unique talent into capital and achieve the life you were destined to live. Join our community!We believe that Capital is more than just Cash. In fact, Human Capital always comes first before the accumulation of Financial Capital. We explore the best, most efficient, high-integrity ways of raising capital (Human & Financial). We want our listeners to use their personal human capital to empower the growth of their financial capital. Together we are stronger. LinkedinFacebookInstagramApple PodcastSpotify