"A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is." Contrary to popular belief, the cannabis industry is not over-saturated , there are plenty of opportunities to participate, and you don't need to consume the plant to jump in the business! Tune in to hear Paul Saunders, brand strategist, investor, and co-founder of Mezz, discuss how he successfully builds brands, thriving in the budding (pun intended) cannabis industry (and why it's just the tip of the iceberg!), how he told his Caribbean parents he was entering the weed business, and much more! As the co-founder of Mezz Brands, Paul Saunders secured funding to help elevate the cannabis community and culture, by providing consumers with a safe and effective way to enjoy products. Mezz Brands originated in one of the largest legal cannabis distribution states, Colorado, in Denver specifically. Since its launch, Mezz has sold more than 100,000 units across over 100 U.S. dispensaries. Whether for wellness, or recreational purposes, Paul and his team have worked diligently to remove the stigma of cannabis use, by creating the Mezz Lifestyle. The Mezz lifestyle enhances your consumption experience through art, music, tech, fashion and cultural moments. Paul continues to lead cannabis culture in a cutting-edge movement that provides people with the opportunity to learn and understand cannabis products, consumption, and its benefits. #Mezz #MezzLife #BrittHappens #BrittanySharpton #PaulSaunders #Brooklyn #Art Host: Brittany Sharpton