In this episode I talk to Wes Kao, co-founder of altMBA. Her latest startup is called Maven, and it's all about cohort-based courses.Wes is fantastic at course design. Before Maven, she did a bunch of amazing things working with a lot of different creators.We talk about the State Change Method, which is something I use to make my presentations much more interesting. We talk about building an audience on Twitter. We also talk about course design, cohort-based courses, and a lot of other fun things.In this episode, you’ll learn:Tips for writing short-form content that boosts engagementA big advantage Twitter gives you over other platformsHow to know if your content is ready to publishWhy cohort-based courses are so lucrativeLinks & Resources (H5)Seth GodinaltMBAGagan BiyaniWes Kao’s Links (H5)MavenWes’ websiteFollow Wes on TwitterWes’ blog post: Course Mechanics Canvas: 12 Levers to Achieve Course-Market FitWes’ blog post: The State Change Method: How to deliver engaging live lectures on Zoom