In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Caleb and Kelly Geer of Urban Tree Merchants about their journey in the urban wood industry. They discuss their passion for utilizing local trees, the challenges of running a woodworking business, and the importance of community partnerships. The conversation highlights innovative projects, marketing strategies, and the significance of sustainability in woodworking. The Geers share insights on their experiences, the value of collaboration, and their vision for the future of urban wood utilization. Top 5 Takeaways Urban Tree Merchants started from a passion for recycling woodThe importance of community partnerships in utilizing local resourcesInnovative projects can showcase the value of urban woodMarketing strategies rely heavily on word of mouth and presenceSustainability is a key focus in the woodworking industry Chapters  00:00 Introduction to Urban Tree Merchants  01:36 The Journey of Urban Tree Merchants  04:25 Daily Operations and Partnerships  07:38 Collaboration with the City of Arlington  10:05 Exciting Projects and Innovations  12:50 Documenting the Process  17:10 Challenges and Growth in Business  18:49 Overcoming Business Challenges  21:30 Passion for Urban Wood  23:28 Marketing Strategies for Small Businesses  24:44 Unique Selling Points of Local Wood  27:51 Leveraging Internships and Partnerships  30:30 Navigating Growth and Raw Material Supply  37:09 Collaborative Approaches to Large Projects The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: podcast.woodpreneur.com/ You can connect with Caleb and Kelly: https://urbantreemerchants.com/about-us/ https://www.instagram.com/UrbanTreeMerchants https://www.facebook.com/urbantreemerchants/