In this episode, Michelle covers:• Why content-only strategies will fail in 2026• The rise of community-led marketing• How trust + relationships outperform reach• Why referrals and retention matter more than followers• The difference between content and community• How Michelle built community into her entire business• The 5 things you must implement before 2026• Why your digital home matters more than ever• How to prepare for visibility that SELLS Links mentioned: • Apply for the 2026 Retreat: https://michellethames.com/retreats• Join She Connects (Dec 18) https://www.addevent.com/event/2wn2bvn341ys• Save your seat for next week’s ShinePages Webinar https://www.addevent.com/event/p4fcht5x0dr5• Visit Michelle’s event page to see all December events https://www.addevent.com/calendar/fR847482 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.