This is a limited-edition full audio episode exclusively on apple podcasts:The music industry is lying to you. In this episode of Music and Business Talk, we sit down with Jack McCarthy, Co-founder of IndieX and Indepreneur, to expose how major record labels use the illusion of stardom to trap artists—and how you can break free by building a profitable e-commerce business. Jack shares his incredible journey from answering a social media ad in the Philadelphia music scene to touring as a guitar tech, and ultimately launching a marketing agency that has generated millions for indie and Grammy-winning artists alike. If you are tired of chasing streaming fractions and want to learn how to monetize a fanbase you own outright, this episode is a must-watch. 👇 SUBSCRIBE FOR MORE MUSIC BUSINESS INSIGHTS https://podcasts.apple.com/us/podcast/music-business-talk/id1845598523🔥 IN THIS EPISODE, YOU WILL LEARN: 0:00 - Introduction: The Music Business Reality Check [02:15] - From Philly Musician to Touring Guitar Tech [08:40] - The "Stardom Trap": How Major Labels Trick Artists [15:30] - Streaming vs. E-Commerce: Where the Real Money Is