James Dooley is joined by Sergey Lucktinov to break down how query fan-out works inside large language models and how SEO strategies must adapt. The discussion explains why optimisation has shifted away from individual keywords towards intent, entities, and topic coverage. Sergey outlines how LLMs expand searches into multiple background queries, why complexity increases fan-out, and how different models handle it. The conversation also covers semantic SEO, attribute selection, content depth, and the balance between being comprehensive and staying focused. This episode is essential viewing for anyone looking to optimise content for ChatGPT, Gemini, Perplexity, and other AI-driven search experiences.Where to Listen to This EpisodeHow Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov is available across all major podcast platforms. Choose your preferred platform below.Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on TransistorListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Pocket CastsListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Amazon MusicListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on SpotifyListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on PodverseListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Pod.linkListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on CastroListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on CastboxListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Podcast AddictListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on DeezerListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Listen NotesListen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Podcast GuruListen