In this podcast, we sit down with two leaders who are breaking the mold of how to grow brands - Wow Bao exploding in virtual brands and Fat Brands growing in multi-concept. We pick the brains of Geoff Alexander and Andrew Wiederhorn. Wow Bao is a fast-casual brand that specializes in steamed buns. The company was founded in 2003 and has grown to over 500 locations in the United States and continues to grow the new model of virtual brand development with unused capacity of various restaurant concepts. Wow Bao has implemented several initiatives to drive digital and virtual brand growth. These initiatives include: <ul><li>Expanding the brand's digital presence: Wow Bao has invested in its website and mobile app, making it easy for customers to order and pay for food online. The company has also expanded its presence on social media and third-party delivery platforms.</li><li>Launching virtual brands: Wow Bao has launched a number of virtual brands, such as Wow Bao Kids and Wow Bao Express. This allows the company to offer customers a wider variety of options and to reach new markets.</li></ul>The digital and virtual brand growth of Wow Bao has been impressive. In 2022, the company's digital sales increased by over 100%. Wow Bao is now one of the top virtual restaurant brands in the United States. Fat Brands Inc. is a leading global restaurant franchise company with a portfolio of over 3,200 restaurants in more than 30 countries. The company owns and franchises a variety of restaurant brands, including Fatburger, Marble Slab Creamery, Johnny Rockets, Hurricane Grill &amp; Wings, and Ponderosa Steakhouse. Fat Brands has been able to reach a number of demographics by offering a variety of food options at a variety of price points. The company's brands appeal to a wide range of customers, from families to young adults to seniors.

Savor.fm

Join the longest-running and most influential podcast in the fast-casual restaurant industry. Hosted by Paul Barron, the founder of fastcasual.com, the Top 100, and the Fast Casual Executive Summit. Joining him as Co-Host is Cherryh Cansler, Sr. Editor of Fastcasual.com. This team has reunited after over a decade to deliver unparalleled insights into the trends and future direction of the fast-casual sector. Each week, they will share their deep knowledge gained from over two decades as a leading voices in this dynamic segment of the restaurant business. Paul literally wrote the book on fast casual, "The Chipotle Effect" " along with the documentary Fast Casual Nation, and Cherryh has been a driving force for the growth of Fastcasual.com over the past decade.

Growing A Brand With Tech

fast casual nation podcast

Follow the longest-running podcast in the Fast Casual sector as it continues to be the darling of the food industry and is destined to redefine what restaurants and food can be for the consumer of the future.

Fast Casual Nation Podcast

In this podcast, we sit down with two leaders who are breaking the mold of how to grow brands - Wow Bao exploding in virtual brands and Fat Brands growing in multi-concept. We pick the brains of Geoff Alexander and Andrew Wiederhorn. Wow Bao is a...

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