What do the Kentucky Derby, hand-crafted bourbon, southern charm, a vibrant culture of arts, cuisine, and independent lodging all have in common? Louisville, Kentucky -- the host city of the 2025 ALP Conference & Marketplace taking place March 24–27. Sarah Gazi, ALP CEO, provides a preview of what to expect at this year's conference, which will host 50 educational sessions and lots of southern-themed networking and fun. We are very thankful to Sarah for sharing her insights with us. You can learn more about the 2025 ALP Conference & Marketplace at alplodging.org/conference-marketplace. Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.