James Dooley speaks with Dan Petravich about how AI has changed link building strategies because machine learning now detects unnatural link patterns more effectively than humans. Dan Petravich explains that traditional guest post tactics fail since predictable link placement creates obvious commercial signals. He describes training AI models to analyse how authoritative sites place links naturally, which allows SEOs to integrate links in ways that mirror real editorial behaviour. They also discuss brand authority, knowledge graph machine IDs and Wikidata, since AI systems such as Gemini rely on recognised entities and grounding sources to assign trust and visibility.Where to Listen to This EpisodeAI Link Building in SEO is available across all major podcast platforms. Choose your preferred platform below.Listen to AI Link Building in SEO on TransistorListen to AI Link Building in SEO on Pocket CastsListen to AI Link Building in SEO on Amazon MusicListen to AI Link Building in SEO on AudibleListen to AI Link Building in SEO on CastroListen to AI Link Building in SEO on CastboxListen to AI Link Building in SEO on Podcast AddictListen to AI Link Building in SEO on DeezerListen to AI Link Building in SEO on RephonicListen to AI Link Building in SEO on MetacastListen to AI Link Building in SEO on Player FMListen to AI Link Building in SEO on SpotifyListen to AI Link Building in SEO on Listen NotesListen to AI Link Building in SEO on Podcast GuruListen to AI Link Building in SEO on PodchaserListen to AI Link Building in SEO on PodverseListen to AI Link Building in SEO on PodlinkListen to AI Link Building in SEO on TrueFansListen