James Dooley speaks with Brian Kato about optimising for Google Gemini AI overviews and the shift from traditional SEO to brand led AI visibility. Brian explains that fundamentals still matter because technical SEO remains the base layer, but third party validation, press releases, short form video and social signals now influence AI citations. They discuss owning the first two pages for brand queries, monitoring negative sentiment and preventing brand hijacking because AI models rely on external corroboration. The conversation highlights that websites are now bottom of funnel conversion points, so brand authority and reputation directly impact visibility and conversions.Where to Listen to This EpisodeOptimising for Google Gemini AI Overviews is available across all major podcast platforms. Choose your preferred platform below.Listen to Optimising for Google Gemini AI Overviews on TransistorListen to Optimising for Google Gemini AI Overviews on Pocket CastsListen to Optimising for Google Gemini AI Overviews on Amazon MusicListen to Optimising for Google Gemini AI Overviews on AudibleListen to Optimising for Google Gemini AI Overviews on CastroListen to Optimising for Google Gemini AI Overviews on CastboxListen to Optimising for Google Gemini AI Overviews on Podcast AddictListen to Optimising for Google Gemini AI Overviews on DeezerListen to Optimising for Google Gemini AI Overviews on RephonicListen to Optimising for Google Gemini AI Overviews on MetacastListen to Optimising for Google Gemini AI Overviews on Player FMListen to Optimising for Google Gemini AI Overviews on SpotifyListen to Optimising for Google Gemini AI Overviews on Listen NotesListen to Optimising for Google Gemini AI Overviews on Podcast GuruListen to Optimising for Google Gemini AI Overviews on Podchaser