Mastering Digital Marketing with Podcasts The world of podcasts is rapidly expanding, with millions of episodes available on a wide range of topics. This presents a unique opportunity for businesses to connect with their target audience and elevate their digital marketing efforts. In this episode of We Are Podcast, Todd Cochrane, CEO of RawVoice/Blubrry, shares his insights on how podcasts can be an effective marketing tool. As an industry expert, Todd explains that podcasts allow businesses to tell their story more personally and engagingly, which can ultimately help build customer trust and loyalty. He also shares tips on how to get started with podcasting, from conceptualising the show to attracting sponsors and growing the audience. Additionally, Todd provides an in-depth analysis of podcast networks and programmatic advertising, giving listeners a comprehensive understanding of the current media landscape. Key takeaways: Podcasts allow businesses to connect with their audience personally, building trust and loyalty. Starting a podcast involves conceptualising the show, attracting sponsors, and growing the audience. Live streaming and joining podcast networks can offer advantages but consider the benefits and drawbacks. Programmatic advertising is a growing trend, so understand how it works and how it can benefit your business. All this and more, on this week's episode of We Are Podcast. Don't miss out on our next episode of We Are Podcast! Join us next week for an enlightening discussion with Joey Coleman as we delve into customer and employee experiences. Discover insider tips and expert insights on enhancing the experiences of your valued customers and employees. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, much love. Links & resources: https://geeknewscentral.com/ https://www.podcastawards.com/ https://blubrry.com/