In this episode, Taaj shares his journey from being raised by immigrant parents in Australia to building a thriving coffee business. He discusses the challenges of balancing a 9-to-5 job with entrepreneurial goals, the influence of Colombian culture on his coffee venture, and how he navigated unexpected opportunities in the market.(00:00) - Welcome & Background on Taaj(00:38) - Family Influence and Immigrant Upbringing(01:12) - Discovering Passion for Coffee(03:02) - Subconscious Lessons from Parents(05:00) - Reflections on Raising a Family(09:17) - The Start of Good Morning Coffee(15:05) - Overcoming Coffee Production Challenges(21:35) - The Role of Mentors in Coffee Business(29:00) - Pivoting to Cold Brew Coffee(33:20) - Balancing Business Growth and a 9-to-5 Job(39:01) - Goals for Future Growth and ExpansionConnect with Mere Mortals:Website: https://www.meremortalspodcast.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodInstagram: https://www.instagram.com/meremortalspodcast/TikTok: https://www.tiktok.com/@meremortalspodcastValue 4 Value Support:Boostagram: https://www.meremortalspodcast.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcast  Connect with Mere Mortals:Website: https://www.meremortalspodcast.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodInstagram: https://www.instagram.com/meremortalspodcast/TikTok: https://www.tiktok.com/@meremortalspodcastValue 4 Value Support:Boostagram: https://www.meremortalspodcast.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcast